It looks like the homeless awareness campaign we did at DCF advertising is finally being posted around the city. And if I may say, it’s looking pretty good. One of the benefits of being a creative director is you get to use yourself as the photographer whenever you damn well please. And that was the case here. I’m going to post a step-by-step Lightroom tutorial of how I got the image to look all “advertising-y” from the original photo, which looked pretty ordinary straight from the camera. Stay tuned.

UPDATE: Just posted the tutorial here.