Posts Tagged as: advertising

July 15, 2014

Old Spice Mandroid Ad

I know I’m playing into Old Spice’s hands by posting this video, but it genuinely made me laugh out loud.

March 19, 2014

Bitcoin Megaphone

Last week I had a crazy idea for a website. This week I’m proud to announce BitcoinMegaphone.com. Let me explain the idea and why I’m so excited about it.

The website is based on two basic rules: Anyone can post, and anyone can profit.

Rule 1: Anyone can post

In this regard it’s like Twitter, but instead of being limited to 140 characters, you’re charged per character. So the only limit to the size of a post is the size of your wallet.

If you wanted to post a message the length of a tweet (140 characters), it would cost around $0.08 (based on the current Bitcoin/USD exchange). Posting just a bit.ly URL costs around a penny. If you want to stand out and post a chunk of text, the price (along with the post’s visibility) goes up.

So that’s the first part of the website. It’s got kind of a “Million Dollar Homepage” vibe to it. Ok, so far so good.

Rule 2: Anyone can profit

This is where things get interesting.

Every time someone creates a post, a “virtual tipjar” is automatically generated for that post. Each post has its own unique tip jar, and it’s baked right into each post’s URL. And here’s the kicker – only the original creator of the post is given the keys to the tip jar. This is possible thanks to the ingenious system of public/private key generation that’s a part of the Bitcoin system. So any time you see a post on Bitcoin Megaphone, you can send money to it and the author gets 100%.

This lets people get a return on their investment, and offers incentive to post and share funny, engaging, or timely content. Getting social currency in actual money is much more enticing than the meaningless Retweets and Likes we’re all so obsessed with.

There’s already a post that cost $15 where someone jokingly referenced the infamous Nigerian Prince scam email. It hasn’t gotten any tips yet, but I applaud the author’s balls:
http://bitcoinmegaphone.com/1FMiqFSdHwAZF9SKi8DVLUGfghEeAyWwSZ/

On the opposite end of the spectrum, here’s a post where the author only spent $0.08, but has already made $0.40 in tips, making about 4x his/her investment. (It’s a cute emoticon, by the way):
http://bitcoinmegaphone.com/14XMmrqXiUcpPHySzj4SXSPyxLPiVVgoiX/

Why I’m Stoked

Before Bitcoin, it would have been impossible to create a website like this. There are no credit cards to hook up, no user accounts to create and spam with marketing emails; no annoying ads that disrupt the experience of exploration and discovery; no annoying comments to moderate. It’s just content and micropayments.

There are a lot of smart and talented people looking at micropayments as the future of online publishing. Personally, I have no idea how things will shake out, but I’m excited to keep watching this living breathing ecosystem evolve.

In Summary

Right now on the internet, text is a commodity (think of those walls of text on your crazy friend’s Facebook page). Bitcoin Megaphone transforms strings of text from a commodity to a unique store of value. And that’s some pretty interesting shit.

PS – I was considering posting this entire post on Bitcoin Megaphone for $21.30, but decided it would be weird on launch day :-p

June 18, 2013

Steven Seagal’s Energy Drink Commercial

You’ll think this is a joke until you see Mr. Seagal himself at :19.

Then you’ll think, woah, is this a real ad?!?!?

Then you’ll see the total length is 1:54 and realize it was never meant to be broadcast in a paid media environment.

Then you’ll just feed bad for Steven Seagal. Until you read this article about how much of an asshole he is. Then you’ll laugh a little bit and continue on with your day.

Found via Reddit

May 3, 2013

Ship Just Got Real

This is one of the most entertaining yet simple video game trailers I’ve ever seen. The game itself (Leviathan Warships) looks pretty interesting too.

Via @markangelillo

April 12, 2013

Ship Your Pants

This KMart ad is pretty much the greatest ad ever.

(Via Kottke.org)

March 22, 2013

Turniture

This actually looks pretty cool. (Nevermind that the playhouse is the same thing as the picnic table.)

This little piece of genius is from a 1970 issue of Popular Science (Page 76).

Via Reddit

March 12, 2013

Condé Nast Entertainment’s Video Play

Some pretty exciting news from Condé Nast today. The new Entertainment group launched a platform for video delivery which they hope will showcase (and monetize) branded video content.

Today’s launch started with Glamour and GQ. Check out the sites – they’re really well executed with the latest in responsive design. My only quibble is that when you hover over a video (with the intention of hitting play/pause), the whole video and all its navigation buttons slide to the left and out from under your mouse. But that’s a small UX gripe with an overall brilliant execution.

They even let you embed the videos. Let’s give this Bill Murray one a shot.

Overall this is the “Netflix” approach of creating and distributing your own content and bypassing traditional channels. Will it work out and create a new revenue stream? Well if I knew for sure, I’d be with the executives on the 11th floor. So until then, I’ll just stick to making websites.

January 4, 2013

Ear Vacuum Infomercial Video

This infomercial has everything you love about infomercials. Definitely worth watching if you haven’t already seen it on TV.

But fight the urge to pull out your credit card, because apparently the WaxVac is a scam. Their MO seems to be to confuse people into buying more items and related services, then making it hard to get a refund. Shame on you, WaxVac.

Related: Here’s an offensive parody video. Even though I don’t condone material that’s homophobic, misogynistic, and offensive to the mentally challenged, the voices and the swearing will make you laugh.

Also related: A brilliant compilation of people “Doing it Wrong” via Buzzfeed.

December 29, 2012

Windproof Umbrella Video

Even though this is a promotional video, it’s an amazing promotional video.

Sometimes the best advertisements are the ones that simply show the product being used. It’s true with many Apple ads, and it’s true here.

The umbrella featured above is the Senz Umbrella by Totes.

August 22, 2008

Why don’t we do it in the road?

As the guy who designed the original NYC Condom, my heart sank this afternoon when I saw about a hundred new NYC Condoms strewn across the street by Broadway and Broome. Let’s show a little more respect for our rubbers, New York.

July 8, 2008

DCF Advertising’s NYC Teen Mindspace Campaign

Yesterday marked the official launch of our teen-focused social marketing campaign for the NYC Department of Health. The campaign centers around a MySpace page and several fictitious NYC teenagers all involved in common yet dangerous situations, such as experimenting with drugs and depression.

It wasn’t easy making the website appealing while also dealing with subject matter usually relegated to after school specials and cringe-inducing PSAs. But with the help of actual NYC high school kids who weighed in during the creative process, I think we managed to make something that’s not “lame.” Hopefully it will do some good.

What I find ironic is the fact that even though the campaign is for mental health awareness, I was about ready to go batshit insane while coding that MySpace page. If anyone’s ever tried to make a customized MySpace page, you know what I’m talking about. It’s not pretty.

Check out the campaign here.

May 20, 2008

Network Solutions is HORRIBLE.

I have some serious gripes with Network Solutions’ VPS “service” which I’ll save for another post (basically their VPS service is crippled and can’t send out email), but for now I thought I’d share something a little more immediate and bizarre.

Yesterday while renewing a domain name at Network Solutions (yes, I know it’s overpriced thankyouverymuch) I noticed that they tried to slip me two domains I did NOT want to purchase. These weren’t the typical fare such as “mike-solomon-biz.name” or “value-mike-solomon.es” but – and I shit you not – they actually tried to sell me both http://rgerferferfer.com and http://rgerferferfer.net. And since I don’t have a habit of mashing my fingers against the keyboard, I’m going to call bullshit on them. I seriously wouldn’t put it past them to have a database of crap domains out there (which were probably entered by some fat slob pressing a doughnut into the keypad) which they try to pawn off on people dumb enough to buy or renew a domain name with Network Solutions in the first place. (Yes, I know it’s overpriced thankyouverymuch.)

Anyway, below is a screenshot. Absolute bullshit.

April 16, 2008

DCF Advertising’s Marie Anti-Smoking Campaign

Today marks the launch of our “Marie from the Bronx” anti-smoking campaign for the New York City Health Department. If you’re a New Yorker, in the coming weeks you’ll be seeing a lot of the ads which feature Marie talking about how complications from smoking resulted in her having many of her fingers and her leg amputated. It’s a pretty amazing story, and working with Marie over the last year has been really cool, to say the least.

We just finished creating the DCF Advertising Blog where you can read up on this and some other campaigns we’ve been working on lately. Fun stuff. Now give me a cigarette.

Kidding…

April 3, 2008

Upside-down freelancer union ad

Creating a progressive and abstract print ad can be a good thing. But creating an ad that’s so abstract that the dude putting them up can’t tell the damn thing is upside down? Not so good.

March 18, 2008

Our anti-smoking commercials pissed of Andrea Peyser

Well, I can scratch off another item on my life’s to-do list. Our latest anti-smoking commercials we created at DCF Advertising for the New York City Health Department have pissed of the New York Post’s one-and-only Andrea Peyser.

Not too shabby, although it’s hard to take criticism too seriously from someone who’s job is to get pissed off about something else completely different every day.

(It’s also hard to take criticism from a website with urls ending in .htm. What is this, 2003? Take THAT, The New York Post!)

March 14, 2008

“It” photos and DCF Advertising’s Homeless Campaign

As far as advertising photography is concerned, there are two main types that stand out for me. The first type is imagery that looks pretty much like it did straight-out-of-the-camera (SOC). These are the shots that get the job done and make everyone happy. The second type are the “it” photographs. It’s hard to explain exactly what “it” is, but like the Supreme Court’s definition of pornography – you know it when you see it. These images usually have a slightly hyper-real quality that makes them look “advertising-y”, and are the result of a mixture of complicated lighting setups and skilled time-consuming retouching.

Read the rest of this entry »

March 13, 2008

Homeless Campaign

It looks like the homeless awareness campaign we did at DCF advertising is finally being posted around the city. And if I may say, it’s looking pretty good. One of the benefits of being a creative director is you get to use yourself as the photographer whenever you damn well please. And that was the case here. I’m going to post a step-by-step Lightroom tutorial of how I got the image to look all “advertising-y” from the original photo, which looked pretty ordinary straight from the camera. Stay tuned.

UPDATE: Just posted the tutorial here.

December 6, 2007

BritePic Test

This picture has some new interactive advertising-related features embedded in it. Does anyone think this is the next big thing, or just another intrusive way for advertisers to make our lives more difficult?



August 1, 2006

Ketel One Mel Gibson Ad Spoof

May 11, 2006

Before, During, After

What could this be an ad for?

March 21, 2006

Mace Ad

March 10, 2006

Chimay: She Will

All credit goes to Jordan for this gem:

November 8, 2005

Drugs and Alcohol Have No Place in the Mines

This is a real ad. Seriously. Oh how I wish I’d made it…

December 29, 2004

Original iPod Ad