I know I’m playing into Old Spice’s hands by posting this video, but it genuinely made me laugh out loud.
Posts Tagged as: advertising
Last week I had a crazy idea for a website. This week I’m proud to announce BitcoinMegaphone.com. Let me explain the idea and why I’m so excited about it.
The website is based on two basic rules: Anyone can post, and anyone can profit.
Rule 1: Anyone can post
In this regard it’s like Twitter, but instead of being limited to 140 characters, you’re charged per character. So the only limit to the size of a post is the size of your wallet.
If you wanted to post a message the length of a tweet (140 characters), it would cost around $0.08 (based on the current Bitcoin/USD exchange). Posting just a bit.ly URL costs around a penny. If you want to stand out and post a chunk of text, the price (along with the post’s visibility) goes up.
So that’s the first part of the website. It’s got kind of a “Million Dollar Homepage” vibe to it. Ok, so far so good.
Rule 2: Anyone can profit
This is where things get interesting.
Every time someone creates a post, a “virtual tipjar” is automatically generated for that post. Each post has its own unique tip jar, and it’s baked right into each post’s URL. And here’s the kicker – only the original creator of the post is given the keys to the tip jar. This is possible thanks to the ingenious system of public/private key generation that’s a part of the Bitcoin system. So any time you see a post on Bitcoin Megaphone, you can send money to it and the author gets 100%.
This lets people get a return on their investment, and offers incentive to post and share funny, engaging, or timely content. Getting social currency in actual money is much more enticing than the meaningless Retweets and Likes we’re all so obsessed with.
There’s already a post that cost $15 where someone jokingly referenced the infamous Nigerian Prince scam email. It hasn’t gotten any tips yet, but I applaud the author’s balls:
On the opposite end of the spectrum, here’s a post where the author only spent $0.08, but has already made $0.40 in tips, making about 4x his/her investment. (It’s a cute emoticon, by the way):
Why I’m Stoked
Before Bitcoin, it would have been impossible to create a website like this. There are no credit cards to hook up, no user accounts to create and spam with marketing emails; no annoying ads that disrupt the experience of exploration and discovery; no annoying comments to moderate. It’s just content and micropayments.
There are a lot of smart and talented people looking at micropayments as the future of online publishing. Personally, I have no idea how things will shake out, but I’m excited to keep watching this living breathing ecosystem evolve.
Right now on the internet, text is a commodity (think of those walls of text on your crazy friend’s Facebook page). Bitcoin Megaphone transforms strings of text from a commodity to a unique store of value. And that’s some pretty interesting shit.
PS – I was considering posting this entire post on Bitcoin Megaphone for $21.30, but decided it would be weird on launch day :-p
You’ll think this is a joke until you see Mr. Seagal himself at :19.
Then you’ll think, woah, is this a real ad?!?!?
Then you’ll see the total length is 1:54 and realize it was never meant to be broadcast in a paid media environment.
Then you’ll just feed bad for Steven Seagal. Until you read this article about how much of an asshole he is. Then you’ll laugh a little bit and continue on with your day.
Found via Reddit
Some pretty exciting news from Condé Nast today. The new Entertainment group launched a platform for video delivery which they hope will showcase (and monetize) branded video content.
Today’s launch started with Glamour and GQ. Check out the sites – they’re really well executed with the latest in responsive design. My only quibble is that when you hover over a video (with the intention of hitting play/pause), the whole video and all its navigation buttons slide to the left and out from under your mouse. But that’s a small UX gripe with an overall brilliant execution.
They even let you embed the videos. Let’s give this Bill Murray one a shot.
Overall this is the “Netflix” approach of creating and distributing your own content and bypassing traditional channels. Will it work out and create a new revenue stream? Well if I knew for sure, I’d be with the executives on the 11th floor. So until then, I’ll just stick to making websites.
This infomercial has everything you love about infomercials. Definitely worth watching if you haven’t already seen it on TV.
But fight the urge to pull out your credit card, because apparently the WaxVac is a scam. Their MO seems to be to confuse people into buying more items and related services, then making it hard to get a refund. Shame on you, WaxVac.
Related: Here’s an offensive parody video. Even though I don’t condone material that’s homophobic, misogynistic, and offensive to the mentally challenged, the voices and the swearing will make you laugh.
Also related: A brilliant compilation of people “Doing it Wrong” via Buzzfeed.
Even though this is a promotional video, it’s an amazing promotional video.
Sometimes the best advertisements are the ones that simply show the product being used. It’s true with many Apple ads, and it’s true here.
The umbrella featured above is the Senz Umbrella by Totes.
As the guy who designed the original NYC Condom, my heart sank this afternoon when I saw about a hundred new NYC Condoms strewn across the street by Broadway and Broome. Let’s show a little more respect for our rubbers, New York.
Yesterday marked the official launch of our teen-focused social marketing campaign for the NYC Department of Health. The campaign centers around a MySpace page and several fictitious NYC teenagers all involved in common yet dangerous situations, such as experimenting with drugs and depression.
It wasn’t easy making the website appealing while also dealing with subject matter usually relegated to after school specials and cringe-inducing PSAs. But with the help of actual NYC high school kids who weighed in during the creative process, I think we managed to make something that’s not “lame.” Hopefully it will do some good.
What I find ironic is the fact that even though the campaign is for mental health awareness, I was about ready to go batshit insane while coding that MySpace page. If anyone’s ever tried to make a customized MySpace page, you know what I’m talking about. It’s not pretty.
Check out the campaign here.
I have some serious gripes with Network Solutions’ VPS “service” which I’ll save for another post (basically their VPS service is crippled and can’t send out email), but for now I thought I’d share something a little more immediate and bizarre.
Yesterday while renewing a domain name at Network Solutions (yes, I know it’s overpriced thankyouverymuch) I noticed that they tried to slip me two domains I did NOT want to purchase. These weren’t the typical fare such as “mike-solomon-biz.name” or “value-mike-solomon.es” but – and I shit you not – they actually tried to sell me both http://rgerferferfer.com and http://rgerferferfer.net. And since I don’t have a habit of mashing my fingers against the keyboard, I’m going to call bullshit on them. I seriously wouldn’t put it past them to have a database of crap domains out there (which were probably entered by some fat slob pressing a doughnut into the keypad) which they try to pawn off on people dumb enough to buy or renew a domain name with Network Solutions in the first place. (Yes, I know it’s overpriced thankyouverymuch.)
Anyway, below is a screenshot. Absolute bullshit.
Today marks the launch of our “Marie from the Bronx” anti-smoking campaign for the New York City Health Department. If you’re a New Yorker, in the coming weeks you’ll be seeing a lot of the ads which feature Marie talking about how complications from smoking resulted in her having many of her fingers and her leg amputated. It’s a pretty amazing story, and working with Marie over the last year has been really cool, to say the least.
We just finished creating the DCF Advertising Blog where you can read up on this and some other campaigns we’ve been working on lately. Fun stuff. Now give me a cigarette.
Well, I can scratch off another item on my life’s to-do list. Our latest anti-smoking commercials we created at DCF Advertising for the New York City Health Department have pissed of the New York Post’s one-and-only Andrea Peyser.
Not too shabby, although it’s hard to take criticism too seriously from someone who’s job is to get pissed off about something else completely different every day.
(It’s also hard to take criticism from a website with urls ending in .htm. What is this, 2003? Take THAT, The New York Post!)
As far as advertising photography is concerned, there are two main types that stand out for me. The first type is imagery that looks pretty much like it did straight-out-of-the-camera (SOC). These are the shots that get the job done and make everyone happy. The second type are the “it” photographs. It’s hard to explain exactly what “it” is, but like the Supreme Court’s definition of pornography – you know it when you see it. These images usually have a slightly hyper-real quality that makes them look “advertising-y”, and are the result of a mixture of complicated lighting setups and skilled time-consuming retouching.
It looks like the homeless awareness campaign we did at DCF advertising is finally being posted around the city. And if I may say, it’s looking pretty good. One of the benefits of being a creative director is you get to use yourself as the photographer whenever you damn well please. And that was the case here. I’m going to post a step-by-step Lightroom tutorial of how I got the image to look all “advertising-y” from the original photo, which looked pretty ordinary straight from the camera. Stay tuned.
UPDATE: Just posted the tutorial here.
This picture has some new interactive advertising-related features embedded in it. Does anyone think this is the next big thing, or just another intrusive way for advertisers to make our lives more difficult?
What could this be an ad for?
All credit goes to Jordan for this gem:
This is a real ad. Seriously. Oh how I wish I’d made it…