DCF Advertising’s Marie Anti-Smoking Campaign

Today marks the launch of our “Marie from the Bronx” anti-smoking campaign for the New York City Health Department. If you’re a New Yorker, in the coming weeks you’ll be seeing a lot of the ads which feature Marie talking about how complications from smoking resulted in her having many of her fingers and her leg amputated. It’s a pretty amazing story, and working with Marie over the last year has been really cool, to say the least.

We just finished creating the DCF Advertising Blog where you can read up on this and some other campaigns we’ve been working on lately. Fun stuff. Now give me a cigarette.