Hold on to your shoes people. Or at least tie your shoelaces very tight. Because what I’m about to tell you is going to knock your socks clean off and I don’t want your shoes flying all over the place and hitting some person in the face.

Tomorrow I’ll be leaving my post as group creative director at DCF Advertising as I transition my career trajectory from advertising into interactive and information design. So starting next Monday I’ll be settling in as the full-time web designer at my favorite website ever, Snooth.com.

I’d be remiss if I didn’t first say that the folks at DCF Advertising have been great to me for the past four and a half years. And when I told them I’d be moving on they were incredibly understanding and supportive. I’m going to miss working there. But enough with the tiny violins. Let’s talk about wine.

I’m so psyched to be working at Snooth it should be illegal. For those of you who aren’t familiar with Snooth, it’s the world’s largest online wine database wrapped in a slick interface (designed by my buddy Clint) and backed by a home-grown, extremely powerful social network and community. I could call it “Facebook for wine” but that would be a gross understatement. It’s a place where you can review wines (even if you’re a wine idiot like me), see what your friends are drinking and reviewing, and find wines close to your home. But here’s the kicker – Snooth’s magical algorithm will recommend wines for you based on what you like and dislike – automatically. So it’s a great site for people who know everything about wine and for people who know nothing about wine. Stop what you’re doing right now and create a free account and add me as a friend – my screen name is solomania9. Do it. DO IT!!!

So the bottom line is that working at Snooth will allow me to stay on the cutting edge of today’s web technology, while utilizing my passion for creating engaging and memorable experiences on the web and beyond. That’s a roundabout way of saying it’s going to be pretty fucking sweet. I’ll keep everyone posted.

Now please carry on and start picking up all the smithereens that used to be your shoes.