Apple is apparently testing a slow motion video feature for its next iPhone. This Petapixel article includes an example video of 120FPS slow motion, and it immedlately reminded me of Apple’s new “Designed by Apple in California” ads.

See for yourself.

120 FPS Demo:

Apple’s TV Ad: “Our Signature”

Slow motion video can create some beautifully sentimental moments, and it seems Apple is already utilizing it in its ads. Soon it’ll be our turn.

This also relates to the Apple strategy suggested by Marco Arment in his article, iOS7 As Defense. If true, this slow-motion feature would once again leapfrog other handset manufacturers, giving Apple another lead in the market. Judging by how few cameras can do 120FPS, I can’t imagine this is easy to achieve in a consumer device.