Some pretty exciting news from Condé Nast today. The new Entertainment group launched a platform for video delivery which they hope will showcase (and monetize) branded video content.

Today’s launch started with Glamour and GQ. Check out the sites – they’re really well executed with the latest in responsive design. My only quibble is that when you hover over a video (with the intention of hitting play/pause), the whole video and all its navigation buttons slide to the left and out from under your mouse. But that’s a small UX gripe with an overall brilliant execution.

They even let you embed the videos. Let’s give this Bill Murray one a shot.

Overall this is the “Netflix” approach of creating and distributing your own content and bypassing traditional channels. Will it work out and create a new revenue stream? Well if I knew for sure, I’d be with the executives on the 11th floor. So until then, I’ll just stick to making websites.